Brand Voice
Brand Voice allows you to define your brand's personality, tone, and content preferences so that AI-generated content stays consistent with your brand identity. Each workspace has its own Brand Voice configuration.
Overview
When AI Assistant generates or improves content, it takes your Brand Voice settings into account to produce text that sounds like your brand. This ensures consistency across all AI-generated posts, regardless of who on your team is creating the content.
Since each workspace has its own Brand Voice, you can manage multiple brands — each with a distinct personality, audience, and style — from a single Mixpost instance.
Generate from Website
You can automatically generate your Brand Voice by entering your website URL. Mixpost will analyze your website and fill in the Brand Voice fields for you with a single click.
- Open your Workspace.
- In the right sidebar, click on Brand Voice.
- Enter your website URL and click Generate.
- Review and adjust the generated fields as needed.
- Save the changes.
Screenshots:
Manual Configuration
You can also configure your Brand Voice manually:
- Open your Workspace.
- In the right sidebar, click on Brand Voice.
- Fill in the fields relevant to your brand.
- Save the changes.
Screenshots:
Configuration Fields
Brand Identity
| Field | Description |
|---|---|
| Business Name | The name of your business or brand. |
| Mission | Your brand's mission statement or core purpose. |
| Industry | The industry your business operates in. |
| Personality | A description of your brand's personality traits (e.g., friendly, authoritative, innovative). |
Screenshots:
Audience & Topics
| Field | Description |
|---|---|
| Audience | Define your target audience segments. You can add multiple audience types. |
| Preferred Topics | Topics that your brand focuses on and wants to highlight in content. |
| Avoided Topics | Topics that your brand wants to steer away from. |
Screenshots:
Tone Settings
Fine-tune your brand's tone using adjustable scales:
| Setting | Description |
|---|---|
| Formal | Adjust between casual and formal language. |
| Playful | Adjust between serious and playful tone. |
| Technical | Adjust between simple and technical language. |
Screenshots:
Content Style
| Field | Description |
|---|---|
| Emoji Style | Control how frequently emojis appear in generated content: none, rare, moderate, or abundant. |
| Hashtag Strategy | Define the approach to hashtags: generic, niche, branded, or mix. |
| Words to Avoid | Specific words or phrases that should not appear in generated content. Up to 20 entries. |
| Preferred CTAs | Call-to-action phrases your brand commonly uses. Up to 20 entries. |
Screenshots:
Example Posts
Provide up to 5 example posts that represent your brand's ideal content style. Each example can be up to 1000 characters. These examples help the AI better understand the type of content you want to produce.
Screenshots:
